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& nbsp; & nbsp; & nbsp; the highly anticipated 2008 Beijing Olympic Games has become the past, but the focus of discussions about the Olympics, Liu Xiang out of the race but still lingering, Liu Xiang out of the race so that the whole world was shocked, but also make endorsements brands by surprise. Then the face of this emergency situation, how to respond quickly and effectively, which greatly test of the brand manufacturer. Liu Xiang out of the race into a network of community focus odd cool online community research institutions 246,715,876 blog posts and data across the network during the Olympic Games in August 2008 the community was analysis, which has a number of features articles for Liu Xiang 846,000, which informed the recent "Liu Xiang" has become Retro jordans for sale the focus of the Olympic Games the most talked about online communities. & nbsp; & nbsp; & nbsp; data show: Liu Xiang out of the race after the incident, Liu Xiang, the instant attention of the outbreak in the community 1, the data changes from the overall trend, Liu Xiang event After the occurrence, the community's attention an instant upgrade. This phenomenon once again proves that the online community has become a hot spot was found, as well as the main platform for the spread of hot and ways to expand hotspots; 2, the community's attention, Liu announced on August 18 after the game peaked . After the incident, attention, Liu Xiang slow downward trend, users of Liu Xiang's focus more on the discussion turned to retire the event. China's Internet comm cheap jordans for sale mens unity is gradually becoming a mature and rational speech odd place to cool a large number of users on the basis of Liu Xiang attitude survey found that Chinese Internet community is gradually becoming a rational mature remarks place, then for the business, the online community has become an important part of the business of network marketing can not be ignored. Data Display: Sign for Liu Xiang, in the community, the more the voice response expressed understanding, regret and to accept 1, from the entire community for Liu Xiang The move, in support of the attitude of the users accounted for 66% of the proportion. China's Internet users are rational, Chinese Internet community is gradually becoming a mature and rational remarks place; & nbsp; & nbsp; & nb cheap foamposites sp; 2, reflecting the sound out from the community point of view, expressed understanding, support and regret the attitude of the three accounts in the top three. Here is an example of a specific point of view of users: & nbsp; & nbsp; & nbsp; Nike and Lenovo for Liu Xiang Two Strategies Liu Xiang suddenly out of the race, making its endorsement brand manufacturers by surprise, facing the unexpected situation, Liu Xiang The endorsement of the brand manufacturers should take timely and appropriate measures to deal with vendors measure different attitude, but also caused a different response effect, here we are with Nike and Lenovo as an example to illustrate. The first is Liu Xiang's attitude after the game, the Nike brand, Nike issued an official statemen Cheap air jordans for sale t:. "Liu Xiang, China has been the most outstanding track and field athletes, Nike is working closely with Liu Xiang and proud at this time. We understand his feelings, and look forward to his comeback. "Nike on advertising, the replacement of the print ads, August 19 a new version of Liu Xiang advertising in major print and online media delivery. Look at Liu Xiang's attitude after the game, the Lenovo brand, Lenovo Group, said, "continue to be assessed whether the expiration of the contract." Lenovo on advertising, will be put in the television media and subway station by Liu Xiang endorsement Lenovo laptop ads, all taken down. Liu Xiang Nike and Lenovo are two effects of different coping strategies Two different coping strategies, resulting in two differe Retro jordans for sale nt effects, let's look at two data graph. & nbsp; & nbsp; & nbsp; data show: Liu Xiang After the game, the users attention for Nike significantly increased attention to enhance the rate of 87.88% 1, Nike, Liu Xiang after the game in a timely manner replaced in the print media and online media based advertising, public opinion and get a great deal of concern about the increase. 2, users Lenovo brand pulled Liu Xiang's endorsement ad feedback is not good, after Liu Xiang in the incident, Lenovo brand awareness to enhance the rate of only 40.66%. Lenovo did not get the chance to take advantage of to enhance brand awareness. Let's take another look before Liu Xiang, the users change the ratio of Nike, the Lenovo brand attitudes. & nbsp; & nbsp; & nbsp; cheap jordans for sale data show: Liu Xiang after the game, users increased significantly to Nike's attention, attention to enhance the rate of 87.88% 1, Nike Liu Xiang after the game promptly replaced in the print media and online media based advertising, public opinion and get a great deal of concern about the increase. 2, users Lenovo brand pulled Liu Xiang's endorsement ad feedback is not good, after Liu Xiang in the incident, Lenovo brand awareness to enhance the rate of only 40.66%. Lenovo did not get the chance to take advantage of to enhance brand awareness. Let's take another look before Liu Xiang, the users change the ratio of Nike, the Lenovo brand attitudes. & nbsp; & nbsp; & nbsp; Based on the above analysis, we get the following three conclusions: 1, Liu Xiang o Cheap air jordan 12 taxi for sale online free shipping ut of the race after the incident, the community concern about the surge, significant growth. It can be said the community is to find hot spots, hot spots spread and the expansion of hotspots major platforms and pathways, enterprise vendors should focus on the role of the Internet community in the word of mouth marketing; 2, Liu Xiang out of the race event attitudes from friends point of view, shows that China's Internet users are rational, Chinese Internet community is becoming a mature and rational speech places; 3, Liu Xiang, although to some extent, so be certain to suffer endorsement of the brand loss, but after the incident, or it can be used as an opportunity as a marketing breakthrough. Changing advertising and marketing strategies of each brand, in t Cheap air jordan 12 for sale online free shipping he community can get timely feedback, Nike, Lenovo's Liu Xiang after the game in a different approach, showing that "homeopathy", "contrarian" of the different results in the community response to public opinion in order to win popular support, "the flow" is the key! July 2008; China rel= leather" leather & shoe industry information Daquan "started, the current compilation, publicity, subscription, investment in sync, this set of" comprehensive, authoritative, accurate and practical "as one of the industry information collection will bring more surprises to the industry, please pay attention to! the following is an enterprise that has signed a special edition: Dongguan City South Peak commercial Plaza Co. Ltd. Thailand Foshan ship cheap jordans online machine Ltd. Shanghai Dingli needle instrument Co. Ltd. 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